15 Mar 2017

Liquid Foundation

Liquid Foundation

Foundation can be seen as one product where when done wrong, there’s no hiding the mistake. (No wonder all those much more approachable BB and CC creams have become so popular!) In a study commissioned by Makeup For Ever through the research firm The NPD Group, 73 percent of women admit that finding the right foundation is a challenge and 62 percent have problems applying foundation correctly.

Four tricks to never forget when applying foundation are below:

1. Use a brush. Half of women don’t use a tool to apply their foundation, but most makeup artists, insist that using a brush is a must for an even, flawless finish. Using a brush with a domed head to buff foundation into the skin with a light, circular motions. This technique also lets you use less product and build coverage since it’s easier to add more foundation than to take off excess.

2. Prevent creasing. There’s no magic formula that won’t crease in fine lines, but there are techniques you can use to minimise creasing. If you are wearing eye cream, blot off the eye cream with a tissue because of the more emollient the skin, the more likely that the foundation will crease. For lines around the mouth, after applying foundation, go with a fine brush and remove it from those lines.

3. Color correct deeper skin tones. White skin often needs to be prepped with a pink colour corrector to counteract tones around the mouth and under the eyes. Try our tone correction powder to work on this.

4. Apply foundation everywhere. Seriously, it’s not just for your face. You probably already know to blend foundation past your jawline and onto the neck, but if your décolletage is showing, you’ll want to blend the colour there too. Plus, don’t forget the ears! Fair-skinned complexions, in particular, are susceptible to redness on the ears. Also, be sure to blend a light layer of foundation over your eyelids and lips. This will help your eyeshadow and lipstick shades go on truer to their shades.

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